What We Did
Instarem strategically partnered with Prime Image Media Group (PIMG) to execute a series of targeted campaigns aimed at scaling users within the Filipino American segment for their money transfer service. By leveraging PIMG's expertise and resources, Instarem implemented a highly effective and integrated marketing approach specifically utilizing our Customized Marketing Strategies, Events and Field Marketing Solutions, Media Buying Services, and Broadcast and Digital Partnerships Through PIMG, Instarem effectively executed a comprehensive marketing campaign that significantly increased visibility and drove user sign-ups within the Asian American segment. The campaign's success was attributed to PIMG's deep understanding of the community, allowing Instarem to position itself as a trusted and preferred money transfer service for Asian Americans sending money overseas.
AARP provides access to hundreds of benefits to enrich the lives of people 50-plus
What We Did
AARP wanted to expand marketing reach outside of their general market initiatives. Through our exclusive partnership with SkyLink TV, the client was able to leverage an in-house production team to create new content as well as localize language on their agency produced spots. Prime Image and SkyLink TV then launched a Chinese language broadcast campaign targeting 50+ year old audience groups on broadcast and digital supply such as YouTube and Social Media.
These focused AARP in-language spots were attached to programming that served an older audience and allowed the client to expand reach to the Chinese American market in San Francisco, Los. Angeles and New York.
Cricket Wireless is an American prepaid wireless service provider, owned by AT&T. It provides wireless services to ten million subscribers in the United States.
What We Did
On Air Spots and Event Sponsorships
Cricket Wireless understood the buying power of the Asian American demographic in Alameda County which at the time was the majority at 31.1%. The client hired Prime Image to launch their national commercial through SkyLink TV with a focus on Lunar New Year. Leveraging the in-house production team, they closed captioned the spot in traditional Chinese then launched a 4-week campaign leading up to the Oakland Lunar New Year live event. This included prime time and run of network broadcast spots (500+) as well as branding on SkyLink TV’s social media profiles, email campaigns and prime booth placement (on-site) at the Lunar New Year event. These marketing initiatives led to a significant increase on new customers which converted both digitally and on-site at the 2022 Lunar New Year event in Oakland CA.