What We Did
Instarem strategically partnered with Prime Image Media Group (PIMG) to execute a series of targeted campaigns aimed at scaling users within the Filipino American segment for their money transfer service. By leveraging PIMG's expertise and resources, Instarem implemented a highly effective and integrated marketing approach specifically utilizing our Customized Marketing Strategies, Events and Field Marketing Solutions, Media Buying Services, and Broadcast and Digital Partnerships Through PIMG, Instarem effectively executed a comprehensive marketing campaign that significantly increased visibility and drove user sign-ups within the Asian American segment. The campaign's success was attributed to PIMG's deep understanding of the community, allowing Instarem to position itself as a trusted and preferred money transfer service for Asian Americans sending money overseas.
What We Did
The State of California Department of Motor Vehicles (DMV) sought to expand and encourage sign-ups for the Real ID initiative among a diverse audience, particularly targeting multi-ethnic communities. Solsken Public Relations & Marketing collaborated with Prime Image Media Group (PIMG) to leverage our media partnerships and creative expertise. We adapted broadcast creatives into Asian languages, ensuring effective communication with the Asian community through culturally relevant content, driving higher engagement.
In addition to broadcast initiatives, PIMG utilized our media partners' social profiles to advocate signing up for Real ID among the multi-ethnic audience. This social media approach facilitated personalized interactions, building confidence in the Real ID application process. The campaign's comprehensive marketing and media strategy increased awareness and accessibility to the Real ID initiative, encouraging participation from diverse backgrounds.
Oakland Chinatown Chamber of Commerce is a 501(c)(6) non-profit serving over 500 members since to 1985 to promote and advocate for business and trade in the Oakland Asian Community
What We Did
We designed a brochure that seamlessly blending information and creativity, this comprehensive document was employed as a vibrant educational tool for the OCCC’s members and public. The design was thoughtfully orchestrated to paint a compelling narrative of the past three years of initiatives, using a combination of vivid graphics, bold text, and interactive elements to engage readers. Not only did the brochure bring to light the accomplishments of the past three years, but it also underlined the growth, transformation, and resilience of the organization in a dynamic, memorable fashion. The brochure demonstrated the dedication and innovative approach that encapsulated the essence of the organization, leaving an indelible impact on every reader, and fostering a deeper understanding of the organization's values, objectives, and journey.